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India

Hero Electric’s #SmartMove Through Its ‘Switch to Electric’ Campaign

While the whole country is amidst a major lockdown, Hero Electric, India’s biggest electric vehicle brand is urging people to make a #SmartMove through its ‘Switch to Electric’ campaign post-pandemic.

In its endeavor to make the country greener with ‘Zero Pollution’ transportation, the company foresees electric mobility as the right solution to maintain the positive momentum generated in the environment amidst the global crisis.

Hero Electric foresees a significant increase in number of vehicles on road after the lockdown lifts, linking to the fear of public transportation. The company anticipates a steep increase of around 20 million two-wheelers and 3 million four-wheelers after the lockdown, not just adding tonnes of greenhouse gases to the pollution level, but another expanded future crisis. India topped the charts of the worst polluted country as home to 5 of the 10 cities with the most hazardous air in 2019, however as per a report by Greenpeace India, the pollution level came down by over 50 percent during the first 10 days of the lockdown imposed recently to combat COVID-19 outbreak.

Hero Electric is encouraging a ‘switch to electric mobility’ to maintain sustainable environment conditions to protect public health. Being at the forefront of the electrical two-wheeler industry, the company believes its vehicles will be a great support post Covid-19. As per a recent research by Harvard, long-term exposure to higher levels of fine particle pollution – PM2.5, were associated with higher rates of death caused by covid-19, the company added.

It added that Hero Electric will continue to innovate in this space and lead electric mobility in the country.

The company is doubling its capacity and is planning to take its current 600 touch-points to 800 by end of 2020 and make the brand accessible even in the most interior parts of the country.