PURE EV has successfully established the world’s first Electric Vehicle Exchange Programme, establishing a new standard in the automotive industry. The Vehicle Exchange Camp serves not just classic internal combustion engine (ICE) 2-wheelers, but also EV aficionados. Consumers have responded positively to this innovative strategy, resulting in a large increase in exchange transactions and new reservations.
PURE EV intends to get into India’s large consumer base by presenting an appealing alternative in a market with over 10 crore ICE 2-wheelers. Consumers come in their old Electric/petrol 2-wheelers during the exchange camp, and local specialists give on-the-spot appraisals at PURE EV dealer sites. The valuation amount is then subtracted effortlessly from the purchase of a brand-new PURE EV car, significantly lowering the EMI down payment and allowing consumers to alter the balance loan payments through manageable EMIs without incurring a significant upfront fee.
This strategic strategy not only helps customers but also attempts to create a favourable pressure environment. PURE EV seeks to encourage exchange walk-ins and bookings by attracting a considerable number of 2-wheeler users in each neighbourhood, producing a ripple effect that benefits frequent walk-ins for direct purchases. The objective is to further penetrate the market by wooing users of rival EV brands with the unique Electric Vehicle Exchange Programme. Owners of ICE two-wheelers from various manufacturers have eagerly welcomed the option to transition to EV cars, drawn in by the program’s appealing value proposition.
Over a thousand customers have taken advantage of the swap programme, exchanging their old cars for new PURE automobiles. Consumers were offered an enticing incentive of up to Rs 38,000 dependent on the condition of their automobiles. Following the program’s tremendous success during the Dussehra and Diwali seasons, PURE EV proudly announces its continuation during the upcoming Pongal and Padwa festivals, attracting interest not only from traditional ICE 2-wheeler owners but also from users of other EV brands.
“We are thrilled to see such a positive response to our EV Vehicle Exchange Programme during the festive season, and we are looking forward to expanding this opportunity to even more consumers during the upcoming Pongal and Padwa festivals.” We are pleased to announce that PURE is the first EV 2-Wheeler brand in India to establish an electric vehicle used car market. “This also demonstrates the company’s capabilities in refurbishing and recycling key components, enabling circular economy in the EV ecosystem,” stated Mr Rohit Vadera, CEO of PURE EV. PURE EV’s innovative strategy not only contributes to environmental sustainability, but it also reshapes the EV scene by making it financially accessible and appealing to a larger clientele.
