Montra Electric e-tractor expands its presence into the Northern Markets with India’s First ARAI Certified Electric Tractor E-27 at EIMA Agrimach India 2025
- E-27 is a big step in India’s efforts towards achieving sustainability in agriculture
- Up to 70% lower operating cost
- ₹10 lakh savings in 5 years to strengthen economic viability for farmers
New Delhi, 27th November 2025: Montra Electric, the clean mobility brand of the diversified Murugappa Group, today announced its entry into the northern markets with Montra Electric E-27, India’s first ARAI-certified electric tractor, at the 9th edition of the EIMA Agrimach India 2025, one of the country’s most influential international exhibitions dedicated to farm mechanization.
The launch of the E-27 marks a defining moment in India’s shift toward cleaner, more efficient, and technology-driven farming. Purpose-built for the needs of modern Indian agriculture, the E-27 delivers 27 HP equivalent power and 90 Nm torque through a high-efficiency PMSM motor, enabling consistent performance in plowing, tilling, spraying, and haulage. The e-tractor comes with 2WD and 4WD drivetrain options, allowing farmers to choose the ideal configuration for their soil and terrain conditions. Its advanced 22.37 kWh LFP prismatic-cell battery pack offers a runtime of approx. 4.5 hours with a charging time of 2.15 hours, enhanced safety, and dependable day-long usage across varied soil conditions.
The E-27 is ARAI certified, underscoring its compliance with stringent national standards for safety, reliability, and overall performance. Featuring an 8F+2R side-shift transmission, a dual-speed PTO (540 and 1000 rpm), and a strong 720 kg hydraulic lifting capacity, the e-tractor offers diesel-like capability without emissions or excessive operating costs.
Economically, the E-27 delivers a significant advantage. With no diesel consumption and lower maintenance requirements, electric tractors can reduce operating costs by up to 70%, resulting in lifetime savings nearing ₹10 lakh compared to conventional diesel models.
The e-tractor’s quiet operation and substantially reduced vibration further improve operator comfort, reduce fatigue, and contribute to long-term health, an increasingly critical factor for India’s huge agricultural workforce.
Speaking about the launch, Harish Prasad, CEO, Montra Electric Tractors, said, “The expansion into the northern markets with our Montra Electric E-27 tractor is a pivotal milestone for us and a major step in India’s clean-mobility and agricultural transformation. Agriculture is the largest consumer of tractors, which makes electrification essential for achieving meaningful sustainability at scale. The E-27 reflects our broader vision of building clean, accessible, and future-ready mobility solutions. By bringing zero-emission technology to India’s farmlands, we are aligning our mission of sustainable mobility with the nation’s long-term environmental and economic priorities. Farmers can now embrace cutting-edge technology without compromising productivity, while substantially reducing their total cost of ownership.”
The E-27 is now made available for purchase in 17 dealerships across 10 states. The price range of our e-tractors start from 10.75 Lakhs (Ex-showroom).
With the launch of the E-27, Montra Electric strengthens its position in sustainable mobility across electric commercial vehicles and now electric tractors, ushering in a new era of sustainable and future ready farming in India.
About Montra Electric
Montra Electric is a pioneering clean mobility brand from the Murugappa Group, one of India’s oldest and most respected business conglomerates with a legacy spanning 125 years. Drawing in deep expertise of converting ‘Metal to Mobility’ earnt with decades of manufacturing high precision automotive and industrial components for India and Global needs; coupled with the track record of creating strong brands, Montra Electric has set on the vision of clean mobility. The Company operates under 4 business verticals – Heavy Commercial Vehicle, Mid & Small Commercial Vehicles, Last Mile Three wheelers and Electric Tractors including through its subsidiaries. The fast-expanding portfolio of Montra Electric consists of India’s first 55 Ton Electric Truck Trailer RHINO, best-in-class 3.5 Ton Small Commercial Vehicle EVIATOR, revolutionary Last Mile Passenger Vehicle SUPER AUTO, and stylish Last Mile Delivery solution SUPER CARGO.
About Murugappa Group
A 125-year-old conglomerate with presence across India and the world, the INR 902 billion (90,178 crore) Murugappa Group has diverse businesses in agriculture, engineering, financial services and more.
The Group has 10 listed companies: Carborundum Universal Limited, CG Power & Industrial Solutions Limited, Cholamandalam Financial Holdings Limited, Cholamandalam Investment & Finance Company Limited, Coromandel International Limited, E.I.D.-Parry (India) Limited, NACL Industries Limited, Shanthi Gears Limited, Tube Investments of India Limited, and Wendt (India) Limited. Other major companies include Cholamandalam MS General Insurance Company Limited and Parry Agro Industries Limited. Brands such as Ajax, Hercules, BSA, Montra, Montra Electric, Mach City, Chola, Chola MS, CG Power, Shanthi Gears, CUMI, Gromor, Paramfos, Parry’s are part of the Group’s illustrious stable.
Abrasives, technical ceramics, electrominerals, electric vehicles, auto components, fans, transformers, signalling equipment for railways, bicycles, fertilisers, sugar, tea, and several other products make up the Group’s business interests.
Guided by the Five lights — integrity, passion, quality, respect, and responsibility — and a culture of professionalism, the Group has a workforce of 94,041employees.
