Hero MotoCorp, the renowned Indian motorcycle manufacturer, sent shockwaves through the industry with a $60 million investment in Zero Motorcycles, a California-based electric motorcycle manufacturer. The move sparked intrigue and speculation as to how this partnership would shape the future of electric vehicles (EVs) for Hero. 

The initial announcement provided little detail, leading to speculations that Hero might integrate Zero’s cutting-edge technology into its upcoming electric models. Until then, Hero had primarily focused on combustion-powered two-wheelers, but earlier in 2022, they had unveiled their first-ever electric two-wheeler, the Vida V1, born from a collaboration with Taiwanese electric scooter and tech company Gogoro. 

Fast forward to July 2023, Hero MotoCorp’s Annual Report laid bare the company’s ambitions and plans for their partnership with Zero Motorcycles. The report highlighted the intent to co-develop premium electric motorcycles, leveraging Zero’s expertise in creating innovative and high-performance EVs. By diversifying their EV portfolio, Hero aimed to capture a wider customer base and capitalize on the global shift towards electric mobility. 

The report emphasized the synergy between Zero and Hero MotoCorp, combining Zero’s technical prowess with Hero’s manufacturing, sourcing, and marketing capabilities. As the largest motorcycle manufacturer in India, Hero was poised to take advantage of India’s significant motorcycle market and capitalize on the growing demand for electric vehicles. 

Hero MotoCorp’s forward-looking partnership with Zero Motorcycles showcased a deep commitment to sustainable mobility. The collaboration aimed to introduce Zero’s portfolio to the Indian market, expanding access to cutting-edge clean mobility options for Indian consumers. Notably, Zero Motorcycles also planned to manufacture its products in India, cementing India’s position as a crucial hub for electric vehicle production. 

The timing couldn’t be more critical, especially with Energica, another premium electric motorcycle manufacturer, announcing its intentions to enter the Indian market by 2024 in October 2022. Hero MotoCorp’s strategic alliance with Zero positioned the company to be a key player in accelerating India’s transition to electric mobility, and its global markets as well.