Toyota, the top-selling automaker in the U.S., is rolling out its first fully electric vehicle in eight years.
The company on Tuesday unveiled the battery-powered bZ4X small SUV, which starts at $42,000 and can go up to 252 miles (406 kilometers) per charge.
The bZ4X, which will be sold globally, adds to the 38 electric vehicle models now on sale in the U.S., with more than 120 expected by 2025.
While it doesn’t have ground-breaking range or performance for an electric vehicle, the bZ4X is an important entry because it’s from a trusted brand that will convince some buyers to make the switch from internal combustion engines, said Stephanie Brinley, principal analyst for S&P Global Mobility.
“You’ve got buyers who are interested in checking this out but may not be willing to try a new brand, or leave (Toyota) to go to Chevrolet or Ford,” Brinley said. “As we transition to a market that is more dominated by electric vehicles, the answer is really convincing normally ICE (internal combustion engine) owners to try something new.”