VIDA, Powered by Hero, the innovative mobility brand of Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has announced its partnership with Procam International as the “Electric Two-Wheeler Partner” for the 20th edition of the Tata Mumbai Marathon.

This collaboration marks a significant step towards sustainable mobility, aligning with Procam International’s commitment to eco-friendly practices. The Tata Mumbai Marathon has long been a pioneer in sustainability, incorporating waste management, recycling, and promoting greener transportation options into its core initiatives.

With innovation at its heart and a vision to “Be the Future of Mobility,” Hero MotoCorp’s VIDA brand has quickly become a beloved electric two-wheeler brand in India. This partnership with the Tata Mumbai Marathon follows VIDA’s successful collaborations with Procam’s events in Bengaluru and Delhi.

The partnership will bring an electrifying experience to the marathon, as VIDA curates an experiential journey for participants through various touchpoints and activations, from pre-race festivities to post-run celebrations. Runners can look forward to engaging with VIDA throughout the event.

As the Official Electric Scooter of the Tata Mumbai Marathon, the VIDA V1 will play a key role in supporting the event’s operations, furthering the cause of sustainable mobility.

Commenting on the partnership, Dr. Swadesh Srivastava, Chief Business Officer – Emerging Mobility Business Unit (EMBU), Hero MotoCorp, stated, “We are excited to be associated with the Tata Mumbai Marathon 2025 as the Official Electric Two-wheeler Partner. This collaboration aligns perfectly with our vision to lead the charge toward a more sustainable future. It reflects our support for the changemakers – runners, volunteers, and communities – who are embracing sustainable choices and inspiring others to do the same. Our electric vehicles symbolize a commitment to environmentally conscious solutions, much like how running represents a dedication to sustainability. Mumbai is a vital market for VIDA, and this event will go a long way in building a deeper connection with customers here.”

Anil Singh, MD of Procam International, added, “After the successful partnerships with our running events in Delhi and Bengaluru, we are excited for another joyous ride with VIDA, this time for the special and milestone 20th edition of the Tata Mumbai Marathon. Together, VIDA and Procam will work on a range of exciting initiatives that will enhance the overall experience for participants.”

As the Tata Mumbai Marathon celebrates its 20th iconic year, it continues to champion a holistic approach to sports in India, creating profound socio-economic, health, and sustainable impacts. Since its inception, the marathon has sparked a health and fitness revolution, nurtured Indian long- and middle-distance runners, and set a new paradigm for sports sponsorships, contributing to an ecosystem valued at USD 400 million. Moreover, it has been a beacon for philanthropy, with over 1,000 NGOs raising more than INR 429.60 crores through these events, making it India’s largest sporting platform for charitable causes.