Tata Passenger Electric Mobility has signed a non-binding Memorandum of Understanding with Shell India Markets to collaborate in establishing public charging stations across the country.

The collaboration will leverage Shell’s widespread fuel station network and TPEM’s insights from over 1.4 lakh Tata EVs on Indian roads to set up chargers at locations frequently visited by Tata EV owners.

The partners are also exploring introducing convenient payment systems and loyalty programs, which will add significant value to TPEM’s customers.

At present, Tata Motors is the market leader of EVs in India, having a market share of 71% in electric passenger vehicles with 4 products in its portfolio. TPEM has led the rise of the EV ecosystem in the country by introducing its first EV-exclusive store in Gurugram to working with various charge point operators to grow India’s charging infrastructure.

Shell EV Recharge locations provide reliable and ultra-fast charging, with a 98-99% charger uptime. These locations also offer convenient retail, including fresh food and beverage options. All these factors help enhance the overall customer experience and provide added value and convenience.

Balaje Rajan, Chief Strategy Officer, Tata Passenger Electric Mobility and Tata Motors Passenger Vehicles said, “As a part of our endeavour towards an open collaboration to advance India’s EV ecosystem, we are excited to partner with Shell. Through this partnership, we aim to grow the existing charging infrastructure, which is crucial for mainstream adoption of EVs in the country, particularly as the customer base continues to expand. By combining TPEM’s deep understanding of EV usage with Shell’s unparalleled customer experience, this strategic alliance will certainly bring a marked change in India’s charging behaviour, in turn driving up the EV adoption in the country.”

Sanjay Varkey, Director, Shell India Markets said, “Shell is committed to define the EV charging experience by offering integrated solutions that prioritise convenience, safety, and sustainability. Our dedication to using 100% certified renewable sources combined with our ultra-fast and reliable chargers ensures that our customers enjoy a sustainable, hassle free and efficient charging experience. Our strategic partnership with Tata Passenger Electric Mobility aims to promote the widespread adoption of electric vehicles in the country by leveraging digital integration and customer-centric initiatives.”