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Electric Vehicle Startup PURE EV Enters International Market

IIT Hyderabad-incubated startup PURE EV has entered its first international market with plans to launch its premium model ‘EPluto7G’ in Nepal by October 2020.

A unique aspect of this vehicle is that the battery and the vehicle have been designed and developed factoring in the gradient requirements of Nepal, PURE EV said.

The company’s expansion into Nepal is part of a larger strategy to export to international markets having predominantly two-wheeler mode of transportation for personal mobility.

The startup said it is also looking for good distribution partners for other markets that can create an efficient channel network for the vehicle sales and service.

PURE EV is partnering with White Lotus Motors (WLM) for distribution of its EV two-wheelers in Nepal. WLM will establish two outlets in the capital city of Kathmandu.

“We will be expanding to other international markets as well over the course of next year with particular focus on South Asia, South East Asia and East African countries,” Rohit Vadera, CEO, PURE EV, said. “We intend to start off with annual sales of 1,000 scooters [in Nepal] and have wider coverage in the top five cities of the country within a year,” he added.

PURE EV was incubated by IIT-Hyderabad. It has an in-house battery manufacturing facility and a research setup based out of the IIT-Hyderabad campus where the company’s dedicated R&D team works.