A new Leaderboard Report from Guidehouse Insights examines the strategy and execution of 15 companies offering solutions to the global electric vehicle (EV) charging market, with ChargePoint ranked as the top market player.

Climate change and local air quality concerns alongside a decades-long decline in battery costs are driving the automotive market toward EVs. The trend requires a new energy infrastructure system in which stakeholders—governments automakers, and electricity distributors and retailers—are heavily investing. 

ChargePoint has activities across the value chain and is known for its innovative business models and technologies,” says Scott Shepard, senior research analyst with Guidehouse Insights. “Companies that have wide portfolios and are competing across the value chain, such as Enel X, EVBox, and NewMotion, are close behind, and the future competitive landscape of hardware suppliers is likely to continue to be highly diverse as new approaches to EV infrastructure come forward.”

According to the report, the competitive positioning of companies is likely to change hands many times, making it difficult for any company to maintain leadership without keenly monitoring market conditions for new solutions and investing in them. Innovations within and outside of the vehicle are likely to keep the market in a continued state of maturation for years, creating opportunities for startups and established companies alike to secure substantial footprints.

The report, Guidehouse Insights Leaderboard: EV Charging Hardware Suppliers, examines the strategy and execution of 15 companies providing solutions for homeowners, commercial property owners, fleets, and public charge point operators, among others. The companies are rated on 10 criteria: differentiation; go-to-market; partners; investments; geographic reach; sales; portfolio; marketing; innovation; and staying power.