Toyoo keep up with surging BYD, Tesla, and other EV makers, Toyota is launching a new all-electric crossover. The Toyota bZ3C looks like the new Prius, but the electric SUV crossover won’t be available in the US.

“What kind of BEV would bring smiles to the faces of our Chinese Customers?” Executive Vice President and CTO Hiroki Nakakima asked during a press conference last month.

Toyota debuted its new bZ3C at the 2024 Beijing Auto Show in April as part of its “multi-pathway approach” to reduce emissions.

The bZ3C is designed as a fun, spacious EV around the concept of “reboot.” Toyota says the distinctive styled EV focuses on features to create a fun personal space for younger Gen Z buyers.

Toyota jointly developed the bZ3C with BYD Toyota EV Tech, FAW Toyota Motor, and Intelligent Electromobility R&D Center by Toyota.

BYD Toyota EV Tech, a joint venture between BYD and Toyota, has already launched the co-developed bZ3 electric sedan in China. However, the bZ3C appears to be a slightly bigger crossover SUV.

The bZ3C was unveiled alongside the bZ3X, an all-electric “family-oriented” SUV. According to Toyota, the concept’s interior is based on a mobile “Cozy Home.”

Both models will feature Toyota’s latest driver-assist systems and smart cockpits. Toyota is expected to begin selling both new EVs in China within the next year.