Magenta Mobility, an integrated electric mobility solutions provider, and Switch Mobility, the electric vehicle arm of the Hinduja Group, have signed a Memorandum of Understanding (MoU) to procure 500 SWITCH IeV4 (Intelligent EV) over two years.

The key handover and vehicle flag-off was done by Maxson Lewis, founder and CEO of Magenta Mobility, and Mahesh Babu, CEO of Switch Mobility, in the presence of many clients, the companies said.

With this partnership, Magenta Mobility seeks to harness Switch Mobility’s commercial electric vehicles to enhance its last-mile and mid-mile intra-city operations for clients throughout India. The partnership also aims to integrate Switch Mobility’s EV technology with Magenta Mobility’s service portfolio of logistics, charging and technology, a media release said.

Maxson Lewis said, “We are thrilled to join hands with Switch Mobility to accelerate our commitment to decarbonize logistics in India. This collaboration underscores our unwavering dedication to spearheading the transition towards safe, smart, and sustainable mobility solutions. With these eLCVs, we will be able to offer an increased payload capacity to our clients. Combined with our existing fleet management, charging and technology platforms, we will be offering a strong opportunity for the logistics sector to go electric. This is just the beginning of our association and together, we aim to redefine the future of logistics in India.”

Mahesh Babu said, “As the global urban mobility landscape experiences a transformative shift towards electric vehicles, we at Switch Mobility take pride in our position at the forefront of this historic evolution. Our SWITCH IeV4 which is India’s first eLCV in 3.5-ton category is built on a cutting-edge 310V high-voltage architecture for enhanced performance. With a superior payload, extended range and maximised volumetric space, the vehicle offers a significantly better TCO. This game-changer will accelerate progress towards a sustainable future. The strategic partnership with Magenta Mobility strengthens our commitment to a cleaner future. Renowned for their innovative approach to logistics, Magenta Mobility brings a data-driven perspective that perfectly complements our vision.”

Switch IeV4 is an intelligent eLCV with a 32.2 kWh battery and a 1700 kg payload capacity. It offers a spacious cargo area and delivers a 120 km range for safe, comfortable and efficient operations. Its 60 kW motor and 230 Nm torque provide strong performance. The Switch iON system – a proprietary, connected technology telematics solution helps businesses achieve smarter and more cost-effective fleet operations. These specifications align with Magenta Mobility’s growth plans for FY25 to strengthen the eLCV segment. This collaboration also marks a crucial step towards Magenta Mobility’s ambitious goal of ‘Ab Ki Baar Dus Hazaar’ program, aiming to deploy 10,000 electric vehicles by September 2025, the release added.