Venture Catalysts, India’s first integrated incubator and largest early-stage investment firm has announced its strategic investment in Attron Automotive, a precision-engineered motor and controller solutions start-up based in Pune.

The company has raised Rs 4.75 crore in in Attron’s Seed funding round led by Anicut Capital and co-led by Venture Catalysts. Pontaq VC, and Yashovardhan Shah (Angel investor) have also participated in the seed round.

The global EV motor controller market estimated to be around $7,730 (Rs 64,399 crore) million in 2021, is projected to reach $26,879 million (Rs 223,928 crore) by 2031. Concurrently, the EV motor market is expected to grow from $8.5 billion (Rs 70,813 crore) in 2022 to $56.95 billion (Rs 474,450 crore) by 2032, reflecting a surge in demand for electric vehicles and the critical role of motors and controllers in driving market expansion.

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The start-up is said to specialise in delivering precision-engineered technology that focusses on efficiency and improving vehicle performance. With customisable and future-ready solutions, Attron says it is at the forefront of driving the paradigm shift towards electric mobility.

Dr. Apoorva Ranjan Sharma, Director & MD, Venture Catalysts said, “The investment in Attron Automotive underscores our commitment to fostering innovation and driving technological advancements in the electric mobility landscape. Attron’s pioneering motor and controller solutions epitomise precision engineering, efficiency, and reliability, establishing new standards in the automotive technology sector.”

Attron Automotive’s product portfolio includes precision-engineered motors and advanced controllers that optimise performance across electric mobility, industrial automation, and aerospace applications. With patented topology the motors are said to deliver superior efficiency and reduced torque ripple, ensuring optimal performance in diverse environments.

Mosam Ugemuge, CEO, Attron Automotive said, “The success of our recent fundraising efforts will play a pivotal role in propelling Attron Automotive forward. Instrumental in bringing our cutting-edge motor and controller solutions to market readiness, these funds will ensure that we deliver products of unparalleled quality and innovation. Additionally, we’ve utilised the investment to establish a production facility capable of small batch production, catering to our initial demand with a capacity of up to 100 units per month. We are now setting up a new production facility with a capacity of 8,000 units per month, enabling us to meet the rapidly growing demand for our motor and controller solutions, particularly in the two-wheeler and three-wheeler segments, spanning both passenger and load carrier categories.”