This collaboration aims to simplify the financing process for customers looking to purchase GT Force’s range of Low-speed and High-speed models, including the popular GT Vegas and GT Ryd Plus.

The GT Vegas features a 1.5 kWh lithium-ion battery, providing a range of 70 km and a top speed of 25 km/h, with a load capacity of 150 kg. Meanwhile, the GT Ryd Plus is equipped with a 2.2 kWh lithium-ion battery, offering an extended range of 95 km, a top speed of 25 km/h, and a load capacity of 160 kg.

Through this new financing initiative, GT Force seeks to encourage adopting eco-friendly low-speed and high-speed electric vehicles among a diverse customer base across India, particularly targeting millennials and Gen Z.

This announcement comes on the heels of GT Force’s recent collaborations with Ecofy, India’s first green-only Non-Banking Financial Company (NBFC), ESAF Small Finance Bank, which is dedicated to serving the underbanked, and LoanTap, an online personal loan provider. With CASHEe Green financing solutions, customers can enjoy pocket-friendly interest rates, instant disbursal, swift access to funds, and a digital experience through a 100% paperless process that includes KYC, digital agreements, and tailored loan plans.

Mukesh Taneja, Co-Founder and Managing Director of GT Force, said, “This partnership is a crucial step in our ongoing efforts to help our retail dealers boost sales and make electric vehicles accessible to a broader audience. The demand for low-speed two-wheelers is growing rapidly, yet there are very few companies offering retail financing options for this segment.

“Our collaboration with CASHe Green not only addresses this gap but also enhances the overall customer experience. We are confident that by providing seamless financing solutions, we can empower more individuals to transition to eco-friendly mobility and make a positive impact on the environment,” Taneja said.

Yashoraj Tyagi, Chief Executive Officer, CASHe, said, “We are thrilled to partner with GT Force in offering financing solutions specifically tailored for young consumers who are keen on embracing sustainable transportation. By overcoming traditional barriers to credit, we are empowering this growing demographic to confidently invest in low-speed electric two-wheelers, enabling them to be part of the green mobility revolution.

“This partnership not only encourages eco-friendly transportation but also redefines financial accessibility, fostering inclusivity and supporting a greener, more sustainable future for all. Through CASHe Green, we aim to make, and appeal, furthering our commitment to drive sustainable mobility solutions across India,” Tyagi added.

All GT Force dealers will receive training and resources to promote these financing solutions from CASHe Green, which features QR codes for easy access to instant pre-approval checks, along with dedicated support from CASHe Green’s field team. GT Force will also closely monitor the partnership’s impact through key metrics such as loan-driven sales growth, customer satisfaction, and dealer feedback, with regular strategic reviews ensuring that the collaboration evolves to meet market needs.

With 40 dealerships already established across states like Haryana, Punjab, Uttar Pradesh, Bhopal, Madhya Pradesh, and Chhattisgarh, GT Force is well-positioned to leverage the advantages of this partnership.

The company is also set to expand its network to 100 showrooms by the end of 2024, further enhancing the accessibility of its eco-friendly electric vehicles.