Indian cricket all-rounder Axar Patel, fresh off his 2024 T20 World Cup victory, has teamed up with Greaves Electric Mobility Private Limited (GEMPL), the electric vehicle arm of Greaves Cotton Limited, to promote the future of smart and sustainable mobility in India. This partnership aims to enhance GEMPL’s brand identity, aligning it with the values of innovation, sustainability, and accessibility that Axar Patel embodies both on and off the cricket field.
A Winning Collaboration
Axar Patel, renowned for his versatility and impactful performances, played a pivotal role in India’s recent World Cup victory, contributing with a match-winning knock of 47 runs and taking 9 key wickets. His career is marked by consistent excellence, with accolades such as the BCCI U-19 Cricketer of the Year and Emerging Player of the Tournament in IPL 2014. Axar’s qualities of resilience, ambition, and perseverance perfectly mirror the vision of Greaves Electric Mobility.
Greaves Electric Mobility’s Vision
By joining forces with Axar Patel, Greaves Mobility seeks to build on its legacy of 165 years and continue its mission of making electric mobility solutions both aspirational and accessible to all.
Axar Patel’s Pan-India appeal, with a strong social media presence of over 2.5 million followers on Instagram, makes him a fitting representative for Greaves Electric Mobility. His warm persona and wide-reaching influence will help further GEMPL’s goal of delivering high-quality, made-in-India EVs tailored to meet the evolving needs of Indian consumers and families.
A Push for Sustainable Change
This partnership marks a significant milestone for Greaves Electric Mobility as it continues to lead the charge in sustainable mobility. With a growing demand for eco-friendly transportation solutions, GEMPL’s collaboration with Axar Patel aims to drive wider acceptance of electric vehicles across the country, making them accessible and desirable to a broader audience.
